SEO and SEM Specialist in Irving

Full-time @Flowserve in Marketing jobs
  • Irving, Texas United States View on Map
  • Apply Before : August 18, 2022

Job Description

Join one of the largest suppliers of industrial and environmental machinery Flowserve as SEO and SEM Specialist in Irving Texas. At the Flowserve you will perform tasks as listed below, Apply Flowserve career in Irving.

 

Position : SEO and SEM Specialist

Location : Irving Texas, United States

Job Category: Marketing

 

Job Details

Role Summary:

We are looking for a SEO guru who will drive maximum exposure and conversions for Flowserve.com, while also leading innovative initiatives and campaigns to achieve brand and business goals. Your talent will be essential for driving SEO strategies, keyword research, on-page & off-page optimization, technical analysis, competitive analysis, and reporting.

Working closely with other team members (digital content, data analytics, UI/UX, project coordinator, DAM), you’ll bring SEO expertise and know-how to an exciting and newly formed web and digital services group.

While the preferred location for this position is our World Headquarters in Irving, Texas, we understand that creativity can be sparked elsewhere. The position can also be located within a commutable distance from any of our locations in the United States.

Responsibilities & Requirements:

Responsibilities

Identify opportunities for traffic growth across core areas of Flowserve.com such as site infrastructure, keyword selection, on-page factors, and content optimization
Develop SEO strategies and run campaign activity for organic, paid search, paid social, re-targeting, display, link building, etc.
Identify opportunities to continually test and iterate on landing page templates, modules, and content to improve both user experience (e.g., conversion, add-to-cart rate) and SERP performance (e.g., CTR, rankings).
Conduct SEO audits and experiments to ensure changes made for SEO positively impact traffic, revenue, and other KPIs
Measure the effectiveness of strategy (rankings, traffic, conversions), make decisions based on data
Identify and recommend solutions to technical SEO issues including page elements, information architecture, URL structure, image optimizations, and server-related issues
Fix technical issues such as internal redirects, 404 errors, and internal linking enhancements
Stay up to date with the latest trends and changes in UI/UX, SEO, paid media and inbound marketing

Position Requirements:

Minimum of 5 years of strategic SEO experience
Bachelor’s degree in Digital Marketing, Communications, or related field
High proficiency using BrightEdge and Google Search Console
Extensive hands-on experience in SEO executing organic search campaigns
Excellent knowledge of search engine criteria/algorithm updates
Experience working SEO tools such as SEO Clarity, Botify, Screaming Frog, Deepcrawl, and Ahrefs

Preferred Experience / Skills: Preferred Qualifications

Experience in a global and/or B2B industrial manufacturing company
A firm understanding of websites, social media, and email marketing
Experience operating an SEO QA process for new website developments
Experience with data acquisition and management tools such Google Data Studios
Data analytics experience in Excel/Google Sheets
Advanced skills in Microsoft Office suite, including PowerPoint, Excel, Word, Outlook, Teams, and SharePoint

 

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Required skills