Marketing Director in Boston

Full-time @WSP Global in Engineering
  • Boston, Massachusetts View on Map
  • Apply Before : November 3, 2022

Job Description

Join management and consultancy services provider WSP Global as Marketing Director in Boston Massachusetts. At the WSP you will perform tasks as listed below, Apply WSP Global career in Boston.


Position : Marketing Director

Work location : Boston, Massachusetts

Who We Are
At WSP, we are driven by inspiring future-ready pioneers to innovate. We’re looking to grow our teams with people who are ready to collaborate in building communities and expanding our skylines. To do this, we hire candidates of all backgrounds. That’s why here at WSP, inclusion, diversity, equity and belonging are core principles. Anything is within our reach and yours as a WSP employee. Come join us and help shape the future!
This Opportunity
WSP USA’s Strategic Growth Team is seeking a Marketing Director to work with our Regional Pursuits & Strategic Initiatives to be a key player leading our continued growth across all major infrastructure markets: Transportation, Property & Buildings, Energy, Earth & Environment, Water, Climate, Resiliency and Sustainability.  The position can be based in the Northern United States, from Massachusetts to Pennsylvania.
WSP offers a supportive work environment and incredible opportunities for professional growth.  The marketing team collaborates across offices, practices and business lines, engendering a close-knit group of professionals who work together to succeed.
While our ideal candidate brings experience in the A/E/C or professional services industries, what we’re lookng for is someone with a collaborative, can-do attitude who has a special knack for creativity and storytelling. The right candidate is an empathetic colleague who works to build community through positivity and who can bring home the win! 

Your Impact

Serves as a senior advocate/resource for complex pursuits, and partners with pursuit teams to drive 
the execution of pursuit strategy to ensure success on firm’s largest, most strategic pursuits
Works with Pursuit Champions in the development and execution of pursuit capture plans to drive pre-positioning and pursuit readiness  
Responsibilities include strategic guidance for pursuit tactical action plan and schedule of activities; developing strategies to win; supporting Pursuit Champions in the testing and refining of strategies and approaches; collaborating with technical staff to write/review/edit proposal content; developing differentiators, value propositions, and key messages 
Leverages resources across the firm to support all stages of the pursuit and differentiate WSP to 
the client, including identifying opportunities to maximize involvement across all business lines
Facilitates strategy sessions for key pursuits. 
Responsibilities include assisting in the development of win strategies; developing project  approaches; outlining client contact plans; creating win plan schedules of activities; SWOT analysis; 
developing differentiators, value propositions, and key messages
Application of new technologies and innovations across the business for proposals and presentations, including creative media approaches and other types of digital tools
Provides support/guidance to the proposal development and delivery team and ensures 
the greatest possibility of success by supporting compliance, readability, quality and sales messaging of pursuit related materials
Leads the pursuit team on presentation phase, including storyboarding and presentation coaching

Who You Are
Required Qualifications

Bachelor’s degree in Liberal Arts, English, Marketing, Planning, or a related field.
12+ years of extensive experience in pursuit development in the engineering, construction, or service industry
Excellent verbal and written communications, critical thinking, marketing strategy development, group facilitation, and teamwork
Possesses a strategic mindset and sound judgment and ability to develop and manage strategic capture plans
Strong leadership skills to build trust and influence others and work with all levels of management 
Facilitation and leadership skills to in team environments to lead reviews at all levels and manage marketing staff in support of pursuit
Provide training to national marketing staff in the pursuit and presentation processes
Proficient with Microsoft Office, Adobe Creative Suite, SharePoint, and other communications-related software programs

Preferred Qualifications

Experience in the A/E/C industry 

Additional Requirements

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

Additional Details

Travel Required: N/A – No travel required
Job Status: Regular
Employee Type: Full
Primary Location: BOSTON – SUMMER ST
All locations: US-MA-Boston

About WSP
WSP USA is the U.S. operating company of WSP, one of the world’s leading engineering and professional services firms. Dedicated to serving local communities, we are engineers, planners, technical experts, strategic advisors and construction management professionals. WSP USA designs lasting solutions in the buildings, transportation, energy, water and environment markets. With more than 12,000 employees in over 200 offices across the U.S., we partner with our clients to help communities prosper.

WSP provides a comprehensive suite of benefits including medical, dental, vision, disability, life, and retirement savings focused on a providing health and financial stability throughout the employee’s career.

At WSP, we want to give our employees the challenges they seek to grow their careers and knowledge base. Your daily contributions to your team will be essential in meeting client objectives, goals and challenges. Are you ready to get started?

WSP USA (and all of its U.S. companies) is an Equal Opportunity Employer Race/Age/Color/Religion/Sex/Sexual Orientation/Gender Identity/National Origin/Disability or Protected Veteran Status.

The selected candidate must be authorized to work in the United States.


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